Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re ...

People don’t pay attention to ads, but who can blame them? In this digital age, there’s more clutter than ever to cut through, and researchers estimate that online users interact with over ...

Google has just announced digital out-of-home ads for Display & 360. The new ad formats help to engage shoppers when they’re “out in the real world” in front of screens in public places such ...

Papa John's took Google display ads for a test drive Friday. Preliminary numbers show that online weekend sales for the pizzamaker were up between 15% and 20% compared with a typical weekend.

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads with organic search results ...

Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max supported by artificial intelligence (AI) is voluntary.