Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating an effective digital marketing campaign is not about crafting eye-catching ads ...

Digital marketing changes very quickly — just look at Google’s AI Overviews. Be sure any course you choose is up-to-date or that you can supplement it with contemporary content.

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...

Google's VP of global search ads reveals that AI will drive a ... retail media, video and more.In 2008, Anu's career started with delivering digital marketing campaigns (mostly but ...