The logo of Google is seen outside Google Bay View facilities during the Made by Google event in Mountain View, California, U.S. August 13, 2024.

Google abruptly changes tack on third-party cookies in its Chrome web browser, cancelling plans to deprecate them in favour of an unspecified ‘new experience’ for users.

What’s next.The CMA plans a public consultation on any proposed changes to the commitments in Q4 2024. Industry stakeholders, including ad tech companies and publishers, will have a chance to ...

View all. Related Article: Google Will Not Deprecate Chrome Web Cookies Tracking After All Competition and Regulatory Concerns. Regulatory hurdles in the UK and US have likely slowed the rollout ...

The ICO told TechCrunch it’s “disappointed” that Google no longer intends to deprecate third-party cookies in Chrome. “From the start of Google’s Sandbox project in 2019, it has been our ...

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of third-party cookies.

The tech giant's alternative to trackable cookies works by anonymizing data, implementing stricter access controls, and targeting groups of users. That's a big adjustment for small companies.

Google confirms it won’t be removing third-party cookies from Chrome after all, but some of the work will live on.

Google’s latest privacy changes in Chrome prove Apple’s nightmare ad is all too real The push to eliminate third-party tracking cookies will now be optional—if it ever arrives. By Michael Simon ...

Google said it will continue to enhance tracking protections in the Chrome Incognito mode, which blocks third-party cookies by default, and plans to launch an IP protection feature in Q3 2025. Google ...

You know that user choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening. Google changed its mind. Going forward, it’ll be business ...