Google Analytics today launched its Tag Manager for Mobile Apps and Google Analytics Services SDK for Android and iOS. These tools, Google says, will make it easier for app developers to make ...

Google today launched Google Tag Manager for Mobile Apps. The new software means developers can publish their app a single time; from then on, they can change configurations, add analytics ...

Despite Google’s overall focus on Android, Player Analytics has long supported iOS, too. Now ... Play’s game services in Xcode. The new SDK also supports Google’s new sign-in framework ...

Android mobile app developers use more analytics SDKs ... big growth in usage of Google's Firebase back-end offering. The firm, which provides a mobile SDK management platform and tracks the usage of ...