Last year Google Analytics released a few new features, among them the Motion Charts. The feature is based on software developed by Gapminder, acquired by Google in 2007. According to the Google ...

3 Metrics Google Analytics Beginners Should Watch The first login to a Google Analytics account can be daunting. There are so many things to see, and so many different ways to tweak data, that ...

Google Analytics 4 collects quite a few metrics by default, but there are times when you need something other than the default. That is where custom metrics comes in. Screenshot from GA4, October 2022 ...

Related Articles: 8 Google Analytics 4 Features That Leave Universal Analytics in the Dust How to Set up a Collection Activating a Business Objective collection — or any collection — is simple.

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content ...

In Google Analytics 4 (GA4), a landing page report does not come fresh out of the box – but it is possible, and if you follow the steps in this article, you’ll only have to do it once. How To ...