And since Google Analytics is all about numbers, here are three metrics marketers should know to drive impact when optimizing Google Ads campaigns.

Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow custom combinations of metrics.

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care.

The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration. Google has added six new dimensions and metrics in the new Google Analytics 4 ...