By 2010 the link building community generally ... incorporating that data into the algorithm is a possible area. A recent development in how Google might handle links is with anchor text.

Link building ... Google look at the quantity of high-quality inbound links to a webpage when they crawl. The higher quality links a webpage has, the better it will rank. In a world ruled by ...

The Google Penguin update was an algorithm update launched on April 24, 2012, to combat webspam techniques. Penguin’s primary focus was link building ... but they also improved things.

Google’s Penguin algorithm ... for building links to your site is strictly adhering to these guidelines; any reputable link builder should agree to be transparent about the links they are ...

What they found was ... whom understanding Google’s search algorithms is the holy grail.) But Pasquale pushed back on this concern, arguing, “Maybe we should try to expose as much as possible, so that ...