A good slogan should also be memorable. But slogan crafting involves more than coming up with a catchy saying. As a mini-vision statement, your slogan should state exactly why you are special as a ...

Slogans are extensively used as signatures for brands and their identities. However, most slogans perform poorly on recall, a key indicator of their efficacy. We identified the slogans that were ...

Brady Cook heard plenty of slogans from head coach, Eli Drinkwitz, during his time at Mizzou, and he revealed his favorite ...

the part of his message that offended me was signing it off with Fifa’s slogan, “Football Unites The World”. I hate the lazy assumption that sport is an automatic force for good that unites us.