But do these fancy, gold embossed seals really guarantee a superior product? Lucy Atkinson studies the intersection of politics and consumer behavior at UT Austin's Moody College of Communication.

Its second line of embossed license plates will include black and white, gold and black and carbon fiber, all of which will enter production once there are 200 preorders.

Treasury Board President Tony Clement is pictured on Nov.26, 2013. Mr. Clement is one of at least three Tory MPs who received gold-embossed business cards that break long-standing government rules ...