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Stunned Aldi shoppers are only just finding out what its name stands for
and to this day they both operate under the Aldi brand but have slightly different names and logos in Germany. Aldi Nord, which has headquarters in Essen, and Aldi Süd, headquartered in Mülheim.
Yahoo Finance25d
4 times Aldi nailed branding
But have you ever considered the marketing strategy of German supermarket, Aldi? Mark Baldwin, the CEO of Baldwin Digital, thinks it's worth a look. “Brands like Aldi have seen their profits and ...
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Why you need to pay attention to Aldi's marketing
But have you ever considered the marketing strategy of German supermarket, Aldi? Mark Baldwin ... right down to the iconic three-stripe logo. The campaign not only generated buzz for its cheeky ...
Business Insider11mon
Aldi is America's fastest-growing grocer, with nearly as many stores as Kroger. Here's how the German chain became a retail giant.
Aldi's history includes a kidnapping, stringent cost-cutting measures, and an argument over cigarettes Urban myth claims the German discounter rivals Aldi and Lidl were founded by two brothers.