Splitting up a market by location is also known as geographical segmentation. This is used to split up a target market based on where people live. A business may choose to target customers in its ...

Most models not only predicted Hillary Clinton's victory by a comfortable margin but also ignored the demographic, racial, and geographic ... mode of assessment that segmentation models seem to be ...

That is market segmentation. Market segmentation has been divided into four distinct types according to the different criteria used in segmenting the market: socioeconomic, geographic, product-related ...

Marketing resources can be effectively deployed by matching investments to the segments holding greatest promise. Segmentation models enable a business to gain an understanding of the geographic and ...