A Gen Z influencer has shared a fashion rule that people are going crazy over, offering an easy way to always look "polished.

Makeup tutorials are the latest frontier of the ... These days, what’s trending in beauty (largely proliferated by Gen Z users on TikTok) is a more refined, natural look that plays up one ...

They spend (far) more time fussing with their hair than women.

There are few clearer examples of this than social media beauty historians and vintage make-up collectors – including Lisa Eldridge and Erin Parsons, who have built impressive followings thanks ...