Do your sales and marketing teams have a full funnel content strategy – a process for moving your ideal prospects from awareness to consideration and acquisition? An effective content strategy ...

Any content you create or repurpose for your sales funnel should build on previous interactions to ensure everyone in your team adds their own unique spice of value proposition to entice customers ...

Defining your content needs for your sales funnel, developing foundational content, creating an editorial calendar, and repurposing are the four main staples.It all starts with partnering content with ...

The problem is that 68% of companies don't measure sales funnels, according to Salesforce. But businesses require clear and optimized funnels for content marketing to perform and drive the bottom line ...

Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth ...

Let’s look at an example of on-site awareness content. According to Keyword Surfer, the search for “best sci-fi books” gets about 12,100 searches in the U.S. per month.

From there, a full-funnel approach requires aligning those activities and responsibilities to the appropriate funnel phase rather than assigning them to Marketing vs. Sales. Here are three steps to ...

The content in the mid-funnel is what bridges the gap between the top-funnel introductions and intrigue and the conversion at the bottom of the funnel. In B2B marketing, the mid-funnel is arguably the ...

Strategies for Effective Sales Funnel Management. ... Use various marketing strategies like content marketing, social media, search engine optimization (SEO) and pay-per-click ...

The sales funnel should be renamed the sales and marketing funnel. In my twenty years of marketing, I have only seen a few B2B companies that truly aligned marketing and sales, and that was due to ...