The diagram below illustrates a marketing funnel, which describes the flow of customers into your organization. It refers to customers' "journey" from being "suspects" (they are potential customers ...

After the sale, some marketing funnel models continue, with "loyalty” and “advocacy” as the final steps. Ideally, your relationship with the customer doesn’t end at one purchase.

A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at the right time, whether they’re just discovering your brand or ready to buy. This article: ...

As More Advertisers Seek to Use TV as a Full Funnel Marketing Solution, Comcast Advertising Unveils Several Industry-First, Performance-Based Solutions Across Its Portfolio of Brands Business Wire ...

Building the marketing engine that makes full-funnel performance media possible and successful should always be a top priority. Brands must make sure they understand how their data, content, channels, ...

Demonstrations of this marketing funnel will also be available on site at this year’s Fearless Investing Summit, taking place in Miami from October 2-4. About Snappy Kraken.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Dempster, EVP, Agency Group Leader, ...

CS Odessa (www.conceptdraw.com) has released an update to its Marketing Diagrams Solution, which is available for download and use by ConceptDraw Pro users. The marketing libraries have been expanded ...