Shares of WK Kellogg, the cereal maker behind Fruit Loops and Frosted Flakes, skyrocketed 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company for $3 ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12.

Froot Loops World: From TV ads to World-Building Froot Loops, a cereal brand owned by Kellogg's, successfully revitalized its sales and brand image in the US by creating an engaging game on Roblox, ...

WK Kellogg, the maker of iconic American cereal brands, will be folded into the privately held owner of Nutella and Tic Tacs ...

What does Robert F. Kennedy Jr. want to target in his likely health advisor role in a second Trump administration? He suggested that food products like Froot Loops could be at the top of the list.

The limited-time offering features the sweet crunchiness of Froot Loops cereal flavor with the classic textures of a bagel, the companies shared.

Kellogg, the maker of Froot Loops and Apple Jacks, announced nearly a decade ago that it would remove artificial colors and ingredients from its products by 2018.

Texas on Saturday announced it has opened an investigation into WK Kellogg, saying the breakfast cereal maker could be violating state laws by advertising its products as “healthy.” The office ...

However, Froot Loops are often mistaken for being gluten-free because, as per the product's ingredient list, the cereal is primarily made from corn.

The maker of Froot Loops and Apple Jacks announced nearly a decade ago that it would remove artificial colors and ingredients from its products by 2018.