In Barbie Dreamhouse Tycoon ... Mattel aims to engage some of the 66 million plus daily active users on Roblox, reaching existing fans and attracting a new fan base, inspiring them to be anything ...

By tapping into Gamefam’s metaverse gaming expertise, Mattel aims to engage some of the 66m daily active users on Roblox, reaching existing fans and attracting a new fan base. Barbie DreamHouse Tycoon ...

Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon ...

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months. The franchises have already appeared in games such as Sims 4 and ...