The foundation shade rule that makeup artists use and this professional secret ensures perfect color matches every time ...

INSIDER asked experts where you should really be swatching your foundation to find your perfect color match.

Color matching isn't just for your foundation—here, makeup artists explain how to color match lipstick for a more flattering pout.

Makeup expert and beauty influencer Jackie Aina shared a color matching hack that helps you get your foundation shade right every time.

Makeup expert and beauty influencer Jackie Aina shared a color matching hack that helps you get your foundation shade right every time.

Find your perfect foundation match with these makeup artist tips. Your foundation color match depends on your skin tone and undertones.

Sephora has a cool new gadget called the Sephora + Pantone Color IQ that matches your skin tone to the exact color match in every foundation carried at the store.

Using HP’s prototype, a consumer simply takes a picture of herself while holding a color-reference chart that could be provided at the makeup counter at stores, in catalogues, or in magazines ...

When your foundation (or concealer) doesn't match your skin tone, creating a mask effect. I ventured to the Nars Boutique on Melrose in Los Angeles to chat with Phuong Tran, head makeup stylist at ...

Lifestyle Make-up How to colour-match foundation perfectly every time with makeup guru's easy hack A make-up artist has shared a foolproof way to find your perfect foundation shade every time ...

If you're having trouble finding your perfect foundation shade match, try these pro-approved tricks for getting it right every single time.

The clever tech behind Il Makiage's near spot-on foundation colour matching tool The fastest-growing beauty brand in the US is finally making its way to the UK ...