There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.

At its best, customer segmentation leads to pairing customers with the products they’re most likely to buy, driving up your revenues. Such an approach is also better for your customers, ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation study for a warehouse logistics company. The client ...

Customer segmentation can help you identify and capitalize on high-value B2B lead generation opportunities, creating advantages that include: • Improved lead targeting: ...

Customer segmentation analysis helps businesses to analyze consumers and gain a clearer picture of their customer base, which, in turn, enables them to segment their businesses into groups.