Disruptive fintech marketing also pays close attention to usability in the marketing itself. If a fintech app says it’s fast and straightforward, the ads must also feel that way.

With a fifth of RIA firms using AI to create marketing content, one leading voice argues a clear identity and focusing on ...

Now, with that primer out of the way, let’s look at two practical use cases for generative AI in marketing. Use Case #1: A/B Testing Efficiency One area where generative AI has potential is in ...

Generally speaking, fintech marketing has its own set of issues that do not exist in most other industries. The issue stems from the fact that the fintech industry is still in its infancy, ...

Tech billionaire Jack Dorsey-led Block's shares rose 7% in morning trading on Monday after the payments firm was added to the ...

Opinions expressed by Digital Journal contributors are their own. Dmitri Egorenkov, the founder of B9, is a big name in fintech marketing. He has years of experience and has worked all over the world.

Rhodes is the Marketing Director at WayThru, a fintech platform for debt resolution, and InvestiNet, a full-service collections network. Consider this: More than 75% of people now prefer managing ...

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

Adviser fintech conference season is upon us. After Future Proof a few weeks ago in California, XYPN Live, which always has a lot of fintech present, will kick off this weekend in Denver and ...

LONDON, Nov. 12, 2024 (GLOBE NEWSWIRE) -- In today’s competitive fintech landscape, LAUD, a leading London-based marketing firm, stands out by offering specialized, data-centric solutions ...

AUSTIN, Texas, March 31, 2025 /PRNewswire/ -- FirstClose, Inc., a leading fintech provider of data and workflow solutions for home equity and lenders nationwide, today announced that fintech ...

The CFPB’s expanding definition of digital marketing and service provider jurisdiction will allow it to assert its powerful and broad authority over a wider range of tech companies, including ...