They ran out of space on the walls of the Poster Room at the Fillmore Auditorium years ago. The most recent addition advertises a Black Keys concert from 2007.

SAN FRANCISCO — It’s 10 minutes to showtime. Step up to the three-story Italianate brick box at Fillmore Street and Geary Boulevard. Avert your eyes from the payday-loan operation that takes ...

The dance floor crowded with about 1,200 lively bodies. The stage. This is the Fillmore, where American pop music and youth culture took a sudden psychedelic turn in the mid-'60s.

Karen LeFurgy, a 42-year-old Mill Valley mom and avowed rock fan, is embarrassed to admit that she has never been to San Francisco’s Fillmore Auditorium, one of the hallowed halls of rock &#8… ...

His poster for a Hendrix show at the Fillmore East on May 10, 1968, is perhaps his most acclaimed rock show work, ranking No. 8 on Billboard magazine’s list of the best rock posters of all time.

As the Times noted, in San Francisco in the mid- to late 1960s, there were two go-to promoters: Bill Graham, who earned his keep by filling the Fillmore, and Chet Helms, who did most of his shows ...

July 16, 1966, the Fillmore Auditorium, San Francisco. Jefferson Airplane and the Grateful Dead have just finished their sets, and as patrons shuffle to the exits they’re handed fliers for ...