With literal millions of views on TikTok and more than 300,000 positive Amazon reviews, Essence's Lash Princess mascara is ...

As more major celebrities embrace the natural look on red carpets and in interviews, it provokes the question: is no-makeup ...

Can Celebrities Stop Using Their Makeup Lines to Fight Each Other Selena Gomez, Hailey Bieber, Kylie Jenner and Jordyn Woods are throwing shade at each other via snarky product placement.

These celebrities turned their experiences in the makeup chair into their own businesses. Rihanna, Victoria Beckham, and Selena Gomez all have their own brands. Scarlett Johansson is the latest ...

Is Valentino Beauty's TikTok-Famous Makeup Worth Your Money? We Tried It Before you clutch your pearls over that Valentino Beauty price tag, read E!