Facebook ads alone won’t work without a full system; email, content, landing pages and customer experience all need to align. One great ad can’t fix a broken backend.

Facebook’s advertising system went haywire starting around 2 am on Sunday morning, overcharging customers and wasting money on ads that didn’t work. Some advertisers who speculated they were ...

Facebook will track a conversion from an ad any time someone clicks on your ad (or views your ad if you have the View attribution also selected) and then lands on the “thank you” page.

Facebook's old sign up page (pictured) used to say "it's free and always will be." As of 2019, this has been replaced by "It's quick and easy." Credit: S3studio / Getty Images ...

The app purports to help manage Facebook ad pages, but is likely a backdoor into users accounts. It is readily available on Apple's App Store, appearing in searches for Facebook ad tools.