With the introduction of video and an Explore page, the app is going to look a lot more like TikTok and Snapchat. Let's breakdown the features: Videos in profiles.

Off of Instagram, Meta’s looking to cash in on ads from Reels posted to Facebook. The company’s testing “post-loop” video ads that last anywhere from four to 10 seconds and start playing ...

The rest of this page links to various categories: Comedy, True Crime, Sports, Music, and TV & Film. You’re just browsing through regular video thumbnails rather than anything more optimized.