In the journey of moving from "data-driven" to "data-informed," it is imperative that product leaders understand the data ...

For example, in a customer database, accurate data means that names ... Maintaining high data quality goes beyond tracking these metrics; it requires a strategic, company-wide approach.

A lower price strategy may require compromises in product quality or to reduce the range of offerings. For example, a car manufacturer might offer a lower price in exchange for a smaller engine ...

It goes without saying that high-quality customer data is critical to a successful campaign. Recent research from Dynamic Markets indicates that 86 percent of businesses admit to having incomplete ...

and offers important data-driven insights. This allows for strategic allocation of time and resources. For example, AI-powered content generation tools can produce high-quality content at a faster ...

Data quality is important—no doubt about it. But like any new data practice, developing a scalable data quality strategy doesn’t happen overnight. And what you need today may not be what you need ...

At one Metis Strategy client, for example, few stakeholders had sufficient awareness of data management and access standards, despite the fact that the client’s IT department had established ...

Law firms take in lots of data to represent clients and better understand how well the practice is performing. Some firms have hired data quality specialists to analyze the information and put the ...