Quantitative research really targets the statistics and size of your target customer, whereas qualitative ... that industry data and to adapt it to your marketing needs. For example, the influx ...

Discrete attribute data is a little different. This type of data will assign a numeric value to some qualitative ... Using ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word ... Those are accepted characteristics of qualitative research.

Understanding your market is no longer a luxury—it’s a necessity. But when it comes to research, companies often face a fundamental decision: Should they lean on quantitative methods that offer ...

and how these can be integrated into qualitative research. Lectures will cover key topics such as time and memory; space, place and mobile methods; digital research and online environments; and using ...

it discusses issues such as what qualitative research is, when its use is appropriate, what it can offer dentistry and approaches to data collection and analysis. Where appropriate, examples of ...

This course is available on the MPhil/PhD in Demography/Population Studies ... read and evaluate qualitative research projects. First, students learn how to collect data using methods including ...