Examples of Qualitative Research Strategies. Qualitative research is the type of research people use to gain insight into a problem, issue or theory. Unlike quantitative research, which is ...

Qualitative research focuses on data that is expressed through words and actions. For example, showing a group of people a photo and asking how the photo makes them feel (happy, sad or mad) would ...

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection.

Op-ed: Qualitative research helps us understand the “why” behind the numbers. Without these methods, we risk misunderstanding people — and making bad policy.

When organizations do marketing research they will collect a lot of information some of it will be hard data called quantitative data, while soft data is termed qualitative data. Here we go through ...

What Are Data Analysis Skills? Quantitative and Qualitative Examples Combining quantitative and qualitative data skills allows you to make informed, balanced decisions by understanding both the ...

Is there a right approach to radio stations using qualitative data? When should you use quantitative data vs qualitative? It depends on your goal.