One way to start your qualitative research analysis is to look at historical data for your company and your industry. Look for trends where buyers are purchasing things at higher volumes.

Key Points Attribute data are characteristics that aren’t readily quantified by hard numbers. It is a discrete data type.

Qualitative research focuses on data that is expressed through words and actions. For example, showing a group of people a photo and asking how the photo makes them feel (happy, sad or mad) would ...

For example, in marketing, numbers can show sales patterns, but listening to customer opinions and reasons can tell you what they feel and why they buy, according to Tasker. Using both types of ...

This depth of experience offers a window into the lives of those at the center of the issues we seek to address. Research has shown that qualitative data has the power to distill down what was found ...

Is there a right approach to radio stations using qualitative data? ... For example: “22,500 of our ... visit The Ratings Experts at Research Director, Inc. online here.

Qualitative research in dentistry This paper is the first in a series of four that provides an overview of the key elements of qualitative research. In particular, it discusses issues such as what ...

Dig Deeper: How to Find New Customers and Increase Sales How to Conduct Qualitative Market Research: A Heads Up Don't expect to pay under $10,000 for basic qualitative research, cautions experts.