Starting this blog post on Halloween took me back to the days of wandering up and down the streets of my childhood neighborhood. At the ages of 7,8, and 9 my neighbors and I were perfectly content ...

The Google Display Network reportedly reaches 90 percent of Internet users via millions of sites. It’s a more passive form of advertising, whereas the Search Network is more active.

The Google Display Network (GDN) continues to be the largest contextual ad network on the internet. It’s also a cost-effective way to jump into the market for awareness and re-engagement.

When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency goal within the Display Network, but a huge ...

Going into the final round, we have a two-way tie for first place – Google 3, Programmatic Display 3, and GDN 2. It’s still a wide-open race! Behavioral data in AdWords is limited to non-existent.

For example, you might target people using gaming apps, or place your ads on your competitors’ YouTube channels. ... On the Display Network, Google doesn’t know who all of those users are.

The Google Display Network is critiqued as a "black hole" for PPC, raising concerns about advertising effectiveness. Business Insider Subscribe Newsletters ...

One of the reasons advertisers shy away from the Google Display Network (GDN) is a perceived lack of ad distribution control. People seem to think that the GDN is like drinking from a fire hose: turn ...

Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach.

Leverage Google Display Network to catch customers while they're in action. ... To my mind, remarketing through display ads, as a first step, is a perfect example of working smarter, ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Google has announced some new updates to ...