Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...

Some “old school” marketing moves are still relevant—done right, these tactics can still work in the modern age by helping to ...

Over the years, pharmaceutical companies have adapted to new methods of marketing thanks to technological innovation and a constantly-evolving stakeholder landscape. But how far is the industry ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

AI and machine-learning are among the most transformative digital marketing trends for 2025. AI is changing the way businesses engage with customers and analyze data. These technologies will be ...

Read: The shape of you: The evolution of personal data economics ... allowing audiences to add their own ideas around a marketing narrative, community building to enhance the longevity of a ...

Remember those days when every commercial break seemed to feature a Wonga advertisement? Back in 2014, if you lived in the UK, Canada, many parts of Europe or e ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...