The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

The marketing boss and vice-president of The Drum Awards for Marketing Americas jury explains how the brand is on a mission ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...

Over the years, pharmaceutical companies have adapted to new methods of marketing thanks to technological innovation and a constantly-evolving stakeholder landscape. But how far is the industry ...

Generative AI has shifted from an experimental playground to a vital part of modern marketing. From hyper-personalized content to scaled creative production, brands are harnessing AI's power to ...

Guest blogging has come a long way since its early days. What once started as a basic link-building strategy has now transformed into an integral part of digital marketing. Over time, marketers have ...

out-of-home advertising and affiliate marketing programs, mirroring the structure and accountability of traditional media channels. This evolution reflects a broader transformation in how ...

Athlete marketing was upended in 2021 when the NCAA opened the door for student-athletes to make money from their name, image ...

"We're at risk of over-relying on tools while under-investing in the fundamentals of great marketing," explained Ruebensaal. "AI can't replace knowing your customer or crafting a unique brand voice." ...