Energy drinks aren't exactly known for style. But El Jefe Energy is rewriting that story — with cans so striking they feel ...

No If Your Time is short Monster Energy’s logo isn’t a code for "666," known in the New Testament as the number of the beast, as this video says.

Other energy drink brands, which had loud, abrasive palettes, were all trying to outscream one another on supermarket shelves. To stand out, the team violated nearly every rule of design.