The 'romantic' advertising tricks that give you unrealistic expectations of love
The run up to February 14 is a good time for selling certain products. And alongside the jewelry and flowers, advertisers ...
These Are The 10 Best Super Bowl 2025 Ads, According To Experts
Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...
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The Power of Emotional Appeals in Advertising: The Influence of Concrete Versus Abstract Affect On Time-Dependent Decisions
There is a school of thought that typically treats affect as more influential on important decisions and considers it at higher level than reason (Trope and Liberman, 2003). In this school of thought, ...