Not only are the new EM Cosmetics products available, but they're also on the more affordable side of cosmetics. While some liquid lipsticks can retail for as much as $26, ...

The influential beauty blogger is relaunching her brand Em Cosmetics, and has broken her social media detox after a hiatus. by Nada Abouarrage. April 12, 2017. Photo by Emma McIntyre/Getty Images.

EM Cosmetics: EM Cosmetics is a different kind of cosmetics brand, created by a different kind of founder. Michelle’s goal was to develop a beauty brand for today’s modern consumer.