We all know and love the elf Power Grip Primer. We thank elf every day that they made a primer that makes our makeup stick all dang day. And now, they added such a sweet twist to their bestseller.

If your girlfriend or wife loves makeup products, we have a few gift suggestions for you. Elf Cosmetics is coming up with five different sets and makeup kits that you can gift your partner this ...

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31 ...

When I saw it at Target at the time, I stopped in my tracks. ELF Cosmetics is known for its dupes of popular makeup products, but this looked so similar to the famous Supergoop product.

Elf Beauty is known for its vegan lip oils and makeup products at affordable price points, which are also available at drugstores and supermarkets such as Walgreens and Target. Demand was softer ...

Celebrity hairstylist and entrepreneur Jen Atkin has teamed up with affordable make-up brand e.l.f. to create beauty products that achieve a glowy, fresh face in an instant. You’ll have no doubt ...

Cosmetics, a brand from e.l.f. Beauty, and the National Women’s Soccer League announce e.l.f. Cosmetics as the Official Makeup and Skin ...

STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and profit forecasts. The social-media savvy makeup brand has chased growth ...

Under pressure e.l.f. Beauty (ELF) is hoping to align itself with the growing popularity of women’s soccer and the sport’s ambitions to help ...