Sought-after toys such as Mattel's TMX Elmo, Sony's PlayStation 3, and Nintendo's Wii have made big headlines this season. But have you heard about Butterscotch the Pony? Toy analyst Chris Byrne ...

Elmo, not just in Santa's bag of toys: Perez said Hasbro is "hugely excited" about its new Sesame Street toys. "We created the line based on three things," he said.

Elmo’s two-decade reign as toy king. Quartz reporter Roberto Ferdman talks about the fuzzy beloved character that has made kids go crazy and parents go crazier since 1996.

One month since T.M.X. Elmo first laughed, slapped his knee and keeled over onto U.S. shoppers' stage, consumers' efforts to secure one of the now-scarce furry red dolls has become increasingly ...

The Elmo Doll has been a smash hit since it first hit shelves in 1996, topping "favorite toys" lists almost every Christmas. There are a bunch of theories explaining why toddlers go seriously gaga ...

File this under “Unexpected Tribulations of Parenthood.” One moment, you’re picking up your kid’s toys, and the next thing you know, Elmo and Cookie Monster are f*cking in the toy box ...

When Elmo Live arrives in stores on Tuesday, it will cost $60 -- about a third more than last year's model, and above the $50 tag that once was the high-water mark for most toys.

Amy Pearson, marketing director for Disney Store Europe, told the BBC in 2019, "He's the best selling toy of all time." Like Tickle Me Elmo, experts were initially wrong about Buzz' popularity.

The latest Elmo incarnation was unveiled on Thursday -- a new version of last year's hit T.M.X. Elmo that allows kids to induce a case of the hiccups or a laughing fit to the tune of "She's a Maniac." ...

At the Toys ‘R Us in Clay, a truckload of them sold out in minutes in early December, leaving a disbelieving store director, Steve Meredith, declaring, “This is far worse than Tickle Me Elmo.

This potion-brewing toy is sold out at many big box stores but is going for upwards of $200 online. ... “I swear, Magic Mixies is harder to get than a Tickle Me Elmo in the ‘90s,” Baker, ...

NEW YORK (CBSNewYork) --With talk of snow in the forecast, can the holiday shopping season be far off? December will be here before you know it and the must-have toy list for kids is already here ...