Thanks to Elf Cosmetics, you can get an entire collection of primers and bases to give you the freshest, smoothest, most long-lasting makeup application you've had in a long time. All you have to ...

Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so genius—that I'm genuinely mad I didn't think of it first. Like, throwing a big block ...

We all know and love the elf Power Grip Primer. We thank elf every day that they made a primer that makes our makeup stick all dang day. And now, they added such a sweet twist to their bestseller.