Started by Carol Aebersold and her daughter Chanda Bell back in 2005, Elf on the Shelf became a global phenomenon and is now a source of stress for many parents. One family's elf even 'broke' its leg.

Since then, more than 19.5 million Elf on the Shelf dolls have been sold, and the original book, The Elf on the Shelf: A Christmas Tradition, was ranked by PW as one of the top-selling books of ...

Elf On The Shelf has become a household name in the UK over the years – to the point where there’s no escaping it come 1st December (there’s even an Elf’s Story movie and Tonie character.) While the ...

According to the book, the elf is a “scout elf” who sits on a shelf or table or another part of a family’s home to observe the children’s behavior during the holiday season.

While the Elf on the Shelf is the flagship product, Bell said two other books that revolve around elf pets -- " A St. Bernard Tradition" and "A Reindeer Tradition" have sold nearly two million ...

What: "Elf on the Shelf" creator and author, Carol V. Aebersold, will be at the following book-signings in the Cleveland area: Monday, Nov. 18: 6 p.m. Books-A-Million, 335 Howe Ave., Cuyahoga Falls ...

The elf comes with a book — which is to teach children about the elf and the purpose of the elf's visit. 'ELF ON THE SHELF': HOW THE BRAND EVOLVED OVER 16 YEARS But there’s a catch … ...

Under Pitts’ leadership, 25.5 million The Elf on the Shelf scout elves, pets and mates have been sold in 24 countries. (The Lumistella Co. / Fox News) "He was always in a new place.

Elf on the Shelf is the established option. Since it debuted in 2005, more than 13 million have been sold, according to the company's website. The company refers to sales as "elf adoptions." ...

The Elf on the Shelf set made its Christmas debut in 2005. Back then, Elf on the Shelf was simply a plush figure and a book that told the elf’s story. In the story, Scout Elf is sent to a child ...

Gary Hershorn/Corbis via Getty According to CNN, more than 11 million copies of the Elf on the Shelf book have been sold since it was launched in 2005, and it’s so popular that it will have its ...