The Elf on the Shelf set made its Christmas debut in 2005. Back then, Elf on the Shelf was simply a plush figure and a book that told the elf’s story. In the story, Scout Elf is sent to a child ...

For those who may be new to the Elf on the Shelf franchise, there’s no better place to get started than with the book that started it all. This gift set includes Aebersold’s and Bell’s ...

Elf on the Shelf is the established option. Since it debuted in 2005, more than 13 million have been sold, according to the company's website. The company refers to sales as "elf adoptions." ...

What: "Elf on the Shelf" creator and author, Carol V. Aebersold, will be at the following book-signings in the Cleveland area: Monday, Nov. 18: 6 p.m. Books-A-Million, 335 Howe Ave., Cuyahoga Falls ...

While the Elf on the Shelf is the flagship product, Bell said two other books that revolve around elf pets -- " A St. Bernard Tradition" and "A Reindeer Tradition" have sold nearly two million ...

According to the book, the elf is a “scout elf” who sits on a shelf or table or another part of a family’s home to observe the children’s behavior during the holiday season.

Since then, more than 19.5 million Elf on the Shelf dolls have been sold, and the original book, The Elf on the Shelf: A Christmas Tradition, was ranked by PW as one of the top-selling books of ...

Elf on the Shelf, a pixie elf from the North Pole, gained fame from a 2005 picture book written by Carol Aebersold and her daughter, Chanda Bell, with illustrations by Coe Steinwart.

It's understandable that when Elf on the Shelf was first launched 16 years ago, in the form of a self-published book by a stay-at-home mom and her daughter, it was a singular image of a singular elf.

Perhaps the most shared Elf On a Shelf meme out there involves PewDiePie, who’s been under fire as of late for some stupid comments he’s made, even though he’s tried to apologize for them.

The Elf on the Shelf gets its first-ever video game! Christmas Heroes brings festive fun to consoles and PC on October 17.

Christy Heins, of North Aurora, Illinois, shared her exit strategy for getting out of the Elf on the Shelf routine in a hilarious Facebook post on Dec. 3 Dave Quinn is a Senior Editor for PEOPLE ...