The e.l.f. primer is so grippy, you can actually stick the bottle to your face
If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only ...
Global Cosmetics News10d
Elf Beauty to face class action lawsuit over ‘misleading’ inventory and sales figures
Elf Beauty could be forced to defend itself in a class action lawsuit which has been filed against the cosmetics brand in the ...
I’m a long-time fan of the £8 foundation that Cynthia Erivo wore on the red carpet—here’s why I love it
It's hard to pick a red carpet favourite but my current style crush has to be Cynthia Erivo. The Wicked actress has been on absolute fire with her looks while promoting the blockbuster film since last ...
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5 elf cosmetics kits and sets to gift her for Valentine’s Day
If your girlfriend or wife loves makeup products, we have a few gift suggestions for you. Elf Cosmetics is coming up with five different sets and makeup kits that you can gift your partner this ...