The viral E.l.f. Halo Glow Liquid Filter did just that, as it's not quite a foundation, nor a liquid highlighter, but a ...

Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

As we said, the new release already has quite a few glowing reviews, including where one shopper said, “Nice Blur powder with a bit of a glow.” “This powder is great. It reminds me of a ...

According to e.l.f. and Meghan Trainor, we're now entering the year of "cloud skin". The viral drugstore brand and iconic singer joined forces in a new campaign where Meghan moonlights as a flight ...

E.l.f. has launched eight shades of its new Halo Glow Liquid Filter for the ultimate glowy ... My first thought was: ‘Is it just a fancy name for a foundation or a primer-like product?’ ...

“NYX is one of those drugstore makeup brands I always recommend to friends and family who want quality products at an accessible price point. IMO, the formulas often outperform prestige options when ...

$36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow Liquid Filter, the new Halo Glow Powder Filter, the new Glow Reviver Lip Oil ...