Elf Beauty could be forced to defend itself in a class action lawsuit which has been filed against the cosmetics brand in the ...

Elf Power Grip Primer This gel-based face primer serves up hydration and the ultimate grip that attaches to your makeup and won't let go. Goes on clear and leaves skin tacky with a dewy finish so ...

and leaves my face feeling more hydrated than tacky. Supergoop does offer a slightly higher SPF number than ELF Cosmetics. However, dermatologists previously told Insider that you should use a ...

e.l.f. Off Makeup Remover, a Holy Hydration! Face Cream, a Holy Hydration! Triple Bounce Serum, and a Holy Hydration! Lip Mask. Get all of these items from the Elf Cosmetics website for just $42.

The award-winning actress joins forces once again with the cosmetics giant on a limited ... they would let me really pick what works on my face and what I like to wear every day.

Celebrity hairstylist and entrepreneur Jen Atkin has teamed up with affordable make-up brand e.l.f. to create beauty products that achieve a glowy, fresh face in an instant. You’ll have no doubt ...

she still loves makeup and fancies herself a "chemist." "I like to mix a lot of things together. Sometimes I take a couple drops of face oil mixed in with a foundation. I've never been nuts about ...

In 2019, e.l.f. Cosmetics executed a brand recharge to overcome revenue stagnation. The goal was to reinvigorate the brand by reconnecting with consumers in bold and exciting ways. We identified ...