As a makeup artist, I think some of the best drugstore beauty products to buy include the ELF liquid blushes and L'Oreal Lash Paradise mascara.

Beauty lovers are rushing to get their hands on Elf Cosmetics' brand new liquid blush - and thousands claim it's the 'perfect dupe' for a popular expensive buy.

Snap up a Charlotte Tilbury-like contour wand for £21 less with Elf’s latest bargain launch: Halo Glow Beauty Wand, which comes in a choice of five ultra-blendable shades ...

E.l.f. just released their Halo Glow Wands, and one editor tested them to see if they are worth the hype.

E.L.F. Cosmetics launched its Halo Glow Beauty Wands, supposed Charlotte Tilbury dupes that are available in liquid contour, blush and highlight shades.

elf Halo Glow Liquid Foundation is a favorite of shoppers and from a Jennifer Coolidge-loved brand — and it can be yours for just $11.

Here at OK! we love a beauty bargain, and e.l.f. Cosmetics always delivers – from its £5 twist-up face sticks to the £14 Halo Glow, a bestselling dupe for Charlotte Tilbury's Hollywood ...

Karina Hoshikawa, senior writer She tried: e.l.f. Cosmetics’ Halo Glow Skin Tint SPF 50, $38, in shades 5 Light Warm and 7 Medium Warm Photo: Courtesy of Karina Hoshikawa.

E.l.f Cosmetics' Halo Glow Liquid Filter is the viral skin tint on everyone's mind. Here, see our beauty writer's review on whether it's worth the hype ...