Revolution Beauty has collaborated with Elf the movie on a beauty collection featuring a Cotton Headed Ninny Miggins palette and Candy Cane Forest Gloss.

The e.l.f. Perfect 10 Eyeshadow Palette is the perfect neutral eyeshadow palette that’s both creamy and blendable, as well as showstopping. With the mix of matte and shimmer shades, you can ...

The beauty of a 12-, 18-, or 24-shade eyeshadow palette is that you have choices. While one of these quads does limit you to only four shades, they're still incredibly versatile.

Last March, e.l.f Cosmetics (owned by elf Beauty) joined forces with Chipotle for a limited edition online-only sale of makeup inspired by ingredients on its menu. The collection sold out in 72 hours.

E.l.f. Cosmetics and Liquid Death canned water on Tuesday announced the launch of Corpse Paint, a new, coffin-shaped makeup palette intended to create "drop-dead gore-geous looks" a dramatic black ...

In this video, I am showcasing the Siren Eye Makeup Look, which is currently trending. I initially thought this look was ...

Huda Beauty’s Empowered Eyeshadow Palette has you covered. This eyeshadow palette has everything you need to create gorgeous looks, with 18 shades spanning matte, shimmer, satin and metallic ...