While you may guess that lowering prices will increase sales, you need to confirm this hunch with a total ... If the revenue dropped 10 percent, the product has unitary elasticity, meaning demand ...

A previous CD post several weeks ago reported on the new variable iTunes pricing (69 cents, 99 cents and $1.29; replacing the single price of 99 cents), which went into effect this week on Tuesday.

The United States... How Does the Total Revenue Test Indicate Demand Elasticity? How Does the Total Revenue Test Indicate Demand Elasticity?. As a small-business owner,... The Effects of Price ...

Investopedia / Eliana Rodgers A total revenue test approximates the price elasticity of demand by measuring the change in total revenue from a change in the price of a product or service.