Here’s an example calculation: 235 bu/ac ÷ $700/ac = .34 bushels produced per dollar spent. The result becomes more relevant when you flip the equation.

They offered improved fuel efficiency of 3 to 4% but at a 15% higher initial cost with 30% less tread life. With fuel prices at $1.50 per gallon, the math didn’t add up.

The pressure mounts. Sticking to our example, our team slaves for another week to bring you the three new campaign ideas and you approve the original idea you liked from the first round.