To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Marketing effectiveness goes hand-in-hand with efficiency. If your marketing is performing effectively, ... The primary objective of the analysis. Industry and customer journeys ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. In 2022, effective marketing and content creation are ...

LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research. Home Article Highlight | 14-Jan-2025 ...

It's impossible to overestimate the importance of detailed and localized purchase volume data combined with sophisticated analysis to inform effective short and long-term marketing campaigns. For ...

Dive Insight: A key takeaway from P&G's earnings call is that one of the world's largest advertisers sees plenty more opportunity to drive efficiency and effectiveness in its marketing efforts despite ...

It may seem old-fashioned compared to some of the current high-tech ways to reach clients, but e-mail has proved remarkably resilient over the years. If you need a bit of assistance putting together e ...