Alex Matisse grew up in a family of acclaimed artists, but not until he took an after-school pottery class did he discover his own life’s path. Now his East Fork Pottery makes bowls, plates and ...

When it came time to choose the Matisse artwork for East Fork's coveted plates and mugs, Alex went to the archives. "We wanted some works that were ionic and instantly recognizable," citing the ...

Another important part of East Fork’s mission is hinted at in its tagline: "Home goods made with integrity." The company became a B-Corp in 2021, a process it shared on its website .

East Fork's journey began in 2010, when Matisse, fresh from a traditional pottery apprenticeship, started crafting pots by hand on a rural farm in Madison County, North Carolina.

Last month, food-industry favorite East Fork opened its doors on Atlantic Avenue in Brooklyn. It’s the North Carolina–based pottery company’s first retail location outside of the South ...

Given East Fork’s large-scale operation, Matisse felt it was inappropriate to crowdfund, so the company opted for a familiar option, hosting a sale instead. “We make and sell pottery ...