These new Optimus Prime figures are another great example of that. These two Optimus Prime figures are up for pre-order now on Hasbro’s website for $54.99 and $34.99 respectively.

Watch as we speed build the legendary Optimus Prime in Earth Mode from Transformers! This video showcases the iconic Autobot leader as we assemble him from start to finish with incredible speed and ...

Transformers Generations Holiday Optimus Prime – $55.99 / Pre-order at Entertainment Earth: “‘Tis the season as Hasbro introduces the all-new Transformers Generations Holiday Optimus Prime ...

In the fifth episode, Optimus Prime finds himself in the Dead Universe, where he converses with the exiled Sky Lynx. (Sky Lynx is the second most expensive toy in the Earthrise toyline.) ...

The Transformers War for Cybertron: Earthrise Alternate Universe Optimus Prime Amazon Exclusive figure will be priced at $49.99. Optimus is set to live again July 15th and pre-orders are live and ...

Earthrise scales things back. When we last left the Transformers, Optimus Prime and his Autobot allies had disappeared into a spacebridge, in pursuit of the life-giving (for Transformers, anyway ...

Optimus Prime has been in most of the Transformers franchise's incarnations, but the Autobot leader has changed a lot over the last 40 years. B-127 is sent to Earth after war breaks out on Cybertron.

We then see Optimus Prime in an ice-filled place followed by Jetfire attempting to take out a Decepticon sentry. At that point we see Optimus Prime hold his blaster towards Megatron’s head, and ...