I tried the E.l.f. and Milk Makeup Hydro Grip primers. Read more to see which primer helps your makeup grip better, is more hydrating and is the best overall.

e.l.f. has just dropped a new mattifying version of the Power Grip Primer – and users say it keeps their makeup 'flawless' and matte all day Metro logo Search Metro ...

We tested dozens of e.l.f. cosmetics to narrow down the best ones below, with help from celebrity makeup artist Allie Renee and Kelli Anne Sewell, a celebrity makeup artist and founder of Makeup ...

e.l.f. Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power Grip Primer* knows h ...

If you’re tired of primers that overpromise and underdeliver, the e.l.f. Hydrating Face Primer is a no-brainer. It’s simple, effective and just works — exactly what you want in a makeup ...

e.l.f. Cosmetics and Tinder launch the “Put Your e.l.f. Out There” collection featuring lip oils, primer and more alongside a campaign with 'Dancing with the Stars' alum and 'Perfect Match ...

Joey King talks to Bustle about her new commercial spot with e.l.f. Cosmetics, her makeup routine, and the artists on her getting ready playlist.

"I've grown up loving e.l.f.," she says. "I started dabbling in makeup roughly when I was 13 years old, and e.l.f. has been a part of mine and my sister's cosmetic lives for so long.

Shop e.l.f. Cosmetics and Meghan Trainor's Cloud Skin beauty bundle with the viral Halo Glow Liquid Filter, new Halo Glow Powder Filter, new Lip Oil and more.

OAKLAND, Calif., November 25, 2024--e.l.f. Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite.