A single 20-ounce bottle of Laundry Sauce's fabric softener costs $25, which, according to the label, is only enough for 20 loads of laundry. That's an astonishing $1.25 per wash!

P&G (NYSE:PG), which owns Downy and Gain and more than half of the $1.3 billion U.S. fabric softener market, is hoping to change that sentiment and reel in millennials – quickly.

Fabric softener is supposed to reduce friction and wrinkles and prolong the life of your clothing. But there are some downsides to using it. ... and a fabric softener like Downy or Snuggle.

P&G's Downy Fabric Softener Introduces New Downy Touch of Comfort Bottle with Portion of Proceeds Helping to Give 10,000 More Quilts to Hospitalized Children in 2010. Downy Celebrates 50th Year by ...

We love this Downy Fabric Softener Liquid from Amazon. Washing your sheets with a softener helps to minimize static cling, particularly in dry climates. You could also try this Gain Fabric ...

Downy warning labels and some studies say the fabric softener may degrade flame-retardant treatment, Martin said. He thinks most fabric softeners would have the same effect; he’s not sure about ...

In the six months to September, sales of fragrance-enhancing fabric softeners more than doubled in Japan, led by brands such as Procter and Gamble Co.'s Downy, and Lion Corp.'s Soflan Aroma Rich ...

Nairobi, Kenya: Competition in the fabric softener market has heated up with the introduction of Downy Concentrate by global company Proctor & Gamble (P&G). The launch is part of the company’s ...