Djerf Avenue Beauty’s new hair products are ideal for the blowout expert. But if you have a simple hair-styling routine, like me, the On The Go Styling Gel is a better bet than the Breezy ...

For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its ...

And Djerf Avenue Beauty started in the same way. I was just missing a hair care brand that I genuinely love, and when I run out, I need to go and purchase more. Djerf Avenue Beauty.

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Sit still and look pretty is what the internet expects of Djerf. Many articles about this incident have said we don’t give women room to fail, and while I agree, I don’t think Djerf failed in this ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace ...

Djerf Avenue, with celebrity fans including Hailey Bieber and Sofia Richie, and Frankies Bikinis, seen on It-girls like Gigi and Bella Hadid, merged must-haves from each brand to create the ...

Matilda Djerf apologized amid backlash to a recent Djerf Avenue exposé. 12 The influencer took to Instagram on Tuesday, less than one week after the report came out.

Djerf Avenue posted a similar statement on its Instagram Story on Oct. 7, but it didn’t stop the backlash. Djerf briefly deactivated her personal TikTok account because of the controversy and ...